National Language or Official Language: Which is it Best to Use for a Translation?

It’s a simple fact that few countries around the world only use a single language for communication, despite the fact that many only have one official language. Even when someone migrates to another country which does not speak his or her native language listening and talking in that language will still seem more natural. If […]

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Measuring Whether Translation Suits Its Purpose

As translators, we are often wondering just how good our translations really are. How do you measure the quality of a translation? Given that most translators do not deliberately aim to translate material absolutely literally, it can be hard to find a w measure of just how good it is. We all know what a […]

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5 Languages That You Should Target if Expanding Your Business

English retains its number one status as the world’s leading international language, even if there are competitors and even languages that are spoken by more people, especially as a first language than English. That includes Spanish and Chinese. If you are running a business that is based in an English language speaking country you may […]

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The Importance of Having a Quality German Translation of your Website

Germany is Europe’s largest economy and when you add other predominantly German speaking communities to it, such as Austria and Switzerland, you will understand just how important it is to have high quality German translation for your website. It’s not just the potential for confusion and misinterpretation if you use amateur translators, it’s the fact that […]

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Tips For Smart Travel Translation

German-speaking populations in the three main German-speaking nations of Germany itself, Austria and Switzerland conform to the general observation that people prefer to use a website, whatever its nature if it is written in their own native language than any other. That’s the case even if they are bilingual or multilingual, as, in fact, many […]

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How to Make it Easier For Translators to Do Their Job?

Many translators, whether they are German English translators or translators of any other language, advise their clients to make it easier for them to do their job. In the end, making sure your document is easily translated saves you time and money. One of the best things you can do before submitting your document for translation […]

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Christmas Around the World From A Translator’s View Point

Christmas means different things in different places. Part of the reason for this is that it had a complex origin, partly pagan, partly Christian, then co-opted by commercialism and exported through colonisation and globalisation. Communicating the message of Christmas is a minefield for translators, but because Christmas is celebrated right around the world in so […]

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How Difficult is It to Write Good Copy in One’s Own Language?

Copywriting for a business often does not come out quite the way it should in both meaning and word use. Even catch-phrases related to the product often don’t sound quite right unless of course the business or individual prefers to do his or her copywriting using the words and phrases that best suit the product […]

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Germans Who Don’t Fully Understand German Dialects

There are many Germans who think there is only one German language and when they hear the language spoken in Bavaria it amazes them as they didn’t think that their language exists in this form. Almost a quarter of Germans are entranced when listening to this softer-sounding German dialect. However, when they hear Rhineland Palatinate […]

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Translation is Important for Global Marketing

When you begin to market your products overseas you have to research the differences between your local market and the overseas market you intend to target. You also need to access suitable human resources before you go ahead with your marketing. This includes representatives from the countries you intend to market your product and translators […]

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